Since the boom of technology marketers are continuously trying to figure out the ideal marketing mix that could benefit their brands and increase their sales and returns.
However, online or digital advertising took over the TV advertisements in the year 2016. Today, almost all brands have put a significant portion of their investment into the online advertising sector.
At this rate, it is expected that TV advertisements will make up less than a third of all advertising budgets by the end of 2021. In contrast, online advertising will account for about half of the advertising budget. In this article, we will try to explain the advantages and disadvantages of TV vs. Online Advertising.
Back in the day, television advertising was considered an essential form of marketing as marketers could use television channels to reach their customers. But with the advancement of internet technology, online marketing came to the forefront and did revolutionize the whole advertising or marketing world.
In comparison to Television advertising, online advertising is considered to have many advantages in cost and reaching out to the customers. This is the reason why many marketers shift from TV advertising to online marketing.
Now let us look into the various advantages and disadvantages of both TV advertising and online advertising to conclude which one is better and why.
What is the difference between traditional advertising and online advertising?
TV Advertising
Television is known to be used as an effective advertising medium since the time the device was introduced to us in the year 1939. Television is considered to have an excellent potential to reach out to a large audience at the same time. With the help of television ads, brands could gain recognition, promote their products and services, and also help grow their business.
What are the advantages of TV advertisements?
Some of the advantages that are associated with TV advertising include:
Convenient and Flexible: The first main advantage of TV advertising is that it is convenient and flexible. Because of its popularity and the possibility of spreading messages among the masses, it is considered a convenient and flexible advertisement medium. It is known to help marketers to reach an audience on both national and international level.
With TV advertising, marketers can use various combinations and approaches to reach their audience, which is possible because of its flexibility.
Strong Impact: TV advertisement is known to make use of both audio and visual effects, which helps marketers substantially impact their audience. Marketers try out various combinations of sound, color, drama, and sight to make sure that their message is persuasive and robust at the same time. Besides, they are also known to use attractive models, enchanting graphics, elaborate sets, and much more.
Mass Coverage: The third main advantage of TV advertising is that it has the potential to spread your message to a large number of audiences at the same time. Almost every household is known to have a TV. Thus, it becomes straightforward for the marketers to circulate their message among many audiences at the same time.
Disadvantages
Some of the main disadvantages of television advertising include:
High Costs: The main disadvantage of television advertising is its high cost. In comparison to all the other forms of advertising, TV advertising is known to cost the most. In fact, producing a quality advertisement can cost a lot for the marketers. This is considered a big drawback for small marketers who do not have enough money to spare on TV marketing.
Intrusive: The second main disadvantage of TV advertisement is that it is very much invasive. Some audiences find ways to avoid the commercials shown on TV because of their intrusive nature. This is considered to be a vast con, especially when you are watching television with your family.
What is meant by online advertising?
Online or digital advertising is considered to be a fairly new form of advertising but it has already taken over the other forms of marketing because of the various advantages it has.
Advantages
Some of the main advantages of online advertising include
Extensive Coverage: The first main advantage of online advertising is that it provides extensive coverage. When compared to any other form of advertising, online advertising is known to cover a bigger mass of audience. In fact, it has the potential to cover the audience all over the world at the same time.
Cost-Effective: The second main advantage of online advertising is that it is cost-effective. Online advertising doesn’t require such a heavy expenditure like TV advertising, or any other form of advertising in that case. Moreover, it can also cover a larger mass of audience than any other form of advertising.
Large Capacity Information: Online advertising also permits marketers to provide as much information as they want online. Unlike other forms of advertising, there is no restriction to the amount of information that can be provided.
Disadvantages
Some of the main disadvantages of online advertising include
Competition is Fierce: Since almost all of the brands are using online advertising aggressively to promote their brands, the level of competition is really high. For the marketers to stand out with their promotional campaign they have to come up with new ideas all the time.
Mistakes can be Costly: Online advertising is considered complicated and therefore, it is not uncommon to make mistakes. However, a single mistake online can cost you a lot and thus, you may end up losing your leads.
Thus, it can be concluded that both TV and online advertising have their perks and cons. However, online marketing is considered to be the apple of a marketer’s eyes in today’s time.
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