One of the primary functions of marketing is to achieve the desired outcome with the help of target markets. Statistics show that 42% of failed startups released a product or feature that didn’t meet an actual market need. If you can build the best possible product according to your customers' needs, you will successfully implement the product concept in marketing. Follow our six-step guide and successfully begin your next product-planning phase.
Having an app idea is an excellent starter for making a presence in the digital world. But to take your app idea to the next level, consider doing market research, find a good app development team, and create an effective marketing strategy to convert your idea into a successful app. Once you elaborate on an idea and outline how you want your app to look, you either go into development on your own or find the right development team to develop it for you.
Do you often wonder how to retarget prospects based on their activity with your website, product, or landing pages? Remarketing is a way to re-engage people who previously interacted with your website or mobile app and one of the best ways to close a sale that didn’t happen. It is a powerful tool that allows advertisers to track visitors to websites or mobile applications.
Blockchain provides an alternative solution to classic technology. To this day, blockchain has found extensive application in many areas - from finance to hospitality and medicine. It plays a significant role in software development and brings great value and convenience to the lives of end-users. As more enterprises embrace the technology, we expect to see blockchain growth and innovations for years to come.
We are thrilled to announce that this 2021, Clutch has named Async Labs as one of the leading development companies in Croatia. Clutch is a platform specialized in assessing the quality of various companies and merging with clients. The platform collects objective feedback from clients about each company registered on the Clutch website.
The competition today is more significant than ever before. With thousands of mobile apps running every day, the question is how to ensure that your app stands out among all other apps? The answer is a branding app. Branding affects our customers and business partners, future employees, and everyone who has the desire to work with us. It represents the complete expression of your business in the market.
Backend web development is related to the business logic that runs on the server and communicates directly with the database. Backend does everything that happens in the application. The most common and widely used backend technologies are programming languages Ruby, Python, PHP and NodeJS. When choosing backend technology, the most important criteria are speed, reliability, and scalability. And this is something you should look for in technology.
The hospitality industry is one of the most competitive businesses. To stand out in the sea of offers and successfully run a hotel, you need an effective marketing strategy. In the hotel industry, email marketing for hotels is critical for building 1:1 relationships with guests. Email is nowadays the most cost-effective channel for reaching your customers with personalized content, create loyalty with guests/clients and develop better visibility.
API is the acronym for Application Programming Interface, a software intermediary that allows two applications to function and communicate with each other via the Internet. Imagine an API like a restaurant menu. The menu offers a list of dishes you can order, along with a description of each meal. Once you determine which menu you want, the restaurant kitchen does the work and provides you with ready-made meals.
Are you in the process of launching a new website? Besides appealing design and functionality, the success of a website depends mainly on the content. If you want to be successful online, you need to know how to write a web copy that intrigues, delights, and inspires your readers. This way, you will build the reputation that your brand deserves. An excellent copy can skyrocket engagement and sales, and here are the steps on how to achieve it.