What are Instagram hashtags, and why use them?

Instagram is estimated to have 1.074 billion users worldwide in 2021 (eMarketer, 2020). That’s a significant milestone for the most popular photo-sharing network. Today, it is considered one of the leading destinations for social media marketing.

Though the users have found everything quite exciting about Instagram, it improved its services by making specific changes to its algorithm. Now Instagram users can follow specific Instagram #hashtags to search events, stories, and posts. It is shown in the newsfeed with the content they already want to find on Instagram. (more…)